Young Lions Czech Republic 2021
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Client: The Czech Vegan Society

About the competition:
Young Lions is a national championship for brand communication professionals aged 31 or under. The participants compete in solving the creative brief, coming up with the “right“ idea and executing it within a 24-hour timeframe.

The Czech Vegan Society aimed to encourage people to try going vegan for 30 days.

In the Czech Republic, people often visit their grandparents on Sundays, where they are offered meat-based heavy lunches. Given the traditional and familial nature of these meals, saying no becomes a significant challenge.

The greatest challenge when going vegan is really just saying no to your grandma's lunch.
Art Director: Alena Srostlikova | Copywriter: Ondřej Doskočil
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