Young Lions Czech Republic 2018
Client: Care Czech Republic
Brief: To inform the public that children in Africa are dying because of famine.
Insight: Little girls in the first world countries are skinny because they want to look like models. On the contrary, children in Africa are skinny because of famine. Not because they have the luxury of a choice.
Idea: They're not trying to become supermodels.
Art Director Alena Srostlikova (formerly: Klčová) | Copywriter Nina Urminska