LGBlendTQ+
Client: Vnitroblock
Background:
Annually, the Prague Pride festival celebrates diversity in the Czech Republic. However, despite the festival's presence, some Czechs still perceive the LGBTQ+ community as an imperfect outsider.
To support the Prague Pride festival and raise awareness for the LGBTQ+ community.
Insight:
In the Czech Republic, people value high-quality coffee, and, much like every individual, each coffee bean is entirely unique.
Idea:
To craft a perfect blend of imperfect coffee beans that harmonize together. Each coffee pack will be accompanied by an art piece from local LGBTQ+ artists, contributing to the celebration of diversity and inclusion.
We also supported the campaign online on various platforms.
Last but not least, we collaborated with local LGBTQ+ artists and designed merchandising series featuring their paintings to further support the campaign.
Agency: VMLY&R Prague | Creative Director: Julia Dovlatova | Art Director: Alena Srostlikova | Art Director: Stefan Bunganic | Copywriter: Johnny Gaponenko