To support Prague Pride festival and to bring awareness to the LGBTQ+ community.
Every year Prague Pride festival takes place in the Czech Republic. Yet still, some Czechs perceive the LGBTQ+ community as an imperfect outsider.
People in the Czech Republic value high quality coffee. And just like every person on the planet each bean of coffee is completely unique.
To create a perfect blend of imperfect coffee beans that fit together. Each and every pack of coffee will be accompanied by an art piece of local LGBTQ+ artists.
We also supported the campaign online on various platforms.
And last but not least created merchandising series that supported the campaign with paintings from local LGBTQ+ artists.
Agency: VMLY&R Prague | Creative Director: Julia Dovlatova | Art Director: Alena Srostlikova | Art Director: Stefan Bunganic | Copywriter: Johnny Gaponenko