LGBlendTQ+
Client: Vnitroblock
Background:
Annually, the Prague Pride festival celebrates diversity in the Czech Republic. However, despite the festival's presence, some Czechs still perceive the LGBTQ+ community as an imperfect outsider.
To support the Prague Pride festival and raise awareness for the LGBTQ+ community.
Insight:
In the Czech Republic, people value high-quality coffee, and, much like every individual, each coffee bean is entirely unique.
Idea:
To craft a perfect blend of imperfect coffee beans that harmonize together. Each coffee pack will be accompanied by an art piece from local LGBTQ+ artists, contributing to the celebration of diversity and inclusion.
![](https://cdn.myportfolio.com/a6e564ff-b834-476e-b699-44e743049cf9/fc7db082-c9b0-44d9-9465-6f7d15835334_rw_1920.png?h=ec6a12816f4f2c436935df3634ae8fdd)
We also supported the campaign online on various platforms.
Last but not least, we collaborated with local LGBTQ+ artists and designed merchandising series featuring their paintings to further support the campaign.
![](https://cdn.myportfolio.com/a6e564ff-b834-476e-b699-44e743049cf9/3f425782-de1d-4930-9292-bdcdd524e965_rw_1200.jpg?h=e6f537555bde6d2a42721c69bb96dd13)
![](https://cdn.myportfolio.com/a6e564ff-b834-476e-b699-44e743049cf9/9cf9d70b-2532-4bb1-8f63-76ea3326ad2a_rw_1200.jpg?h=52f865fbd45c54c135540f1451616e05)
![](https://cdn.myportfolio.com/a6e564ff-b834-476e-b699-44e743049cf9/a9f936b1-822e-435a-820c-21ac831be9f2_rw_1200.jpg?h=d83015d027e524087ed83464188e1b7c)
![](https://cdn.myportfolio.com/a6e564ff-b834-476e-b699-44e743049cf9/91bfc429-ffbb-41f0-ae26-4353a785f566_rw_1200.jpg?h=363a90d9082c47b81c911ff88f15c2ea)
Agency: VMLY&R Prague | Creative Director: Julia Dovlatova | Art Director: Alena Srostlikova | Art Director: Stefan Bunganic | Copywriter: Johnny Gaponenko