All You Need To Know
Client: McDonald's
Brief:
For a Start-up and Business Conference, McDonald’s aimed to convey that owning a franchise is a lucrative venture.
Insight:
We anticipated that attendees would be individuals seeking profitable opportunities, often inclined towards quantitative data and clear-cut information to make informed decisions.
Idea:
Utilizing the Big Mac Index, a well-known economic symbol, to visually demonstrate the ease of initiating and growing one's business.
![](https://cdn.myportfolio.com/a6e564ff-b834-476e-b699-44e743049cf9/1285ea2b-96a9-4cd3-99e0-e4da2b68a0b6_rw_1920.jpeg?h=5a81c28bbcda53c67e1f0b2fb98fd2c5)
We also created a booklet for newbies explaining the step-by-step process of buying and opening a McDonald's franchise.
![](https://cdn.myportfolio.com/a6e564ff-b834-476e-b699-44e743049cf9/c20b302b-2953-4667-b8c9-f2ae49ddb6d3_rw_3840.jpg?h=8f33df4e764d26573caf39e2a4c17685)
![](https://cdn.myportfolio.com/a6e564ff-b834-476e-b699-44e743049cf9/e1c37fc3-e77e-4055-a3c5-0cf2a02752a8_rw_1920.jpg?h=cd0d6eef8f78b5353a086f936b211591)
Client: McDonald’s | Agency: DDB Prague | Creative Director: Radovan Hadj Moussa | Art Director: Alena Srostlikova | Copy: Art Director (Copywriter was on vacation, probably eating Big Macs)
PS: Let me know when you buy a franchise.