All You Need To Know
For a Start-up and Business Conference, McDonald’s aimed to convey that owning a franchise is a lucrative venture.
We anticipated that attendees would be individuals seeking profitable opportunities, often inclined towards quantitative data and clear-cut information to make informed decisions.
Utilizing the Big Mac Index, a well-known economic symbol, to visually demonstrate the ease of initiating and growing one's business.
We also created a booklet for newbies explaining the step-by-step process of buying and opening a McDonald's franchise.
Client: McDonald’s | Agency: DDB Prague | Creative Director: Radovan Hadj Moussa | Art Director: Alena Srostlikova | Copy: Art Director (Copywriter was on vacation, probably eating Big Macs)
PS: Let me know when you buy a franchise.