Client: McDonald's Czech Republic and Slovakia
At DDB Prague I was in charge of the sweet campaign category. I am humbly glad to say that some of these seasonal dessert specials got sold out after a mere 1st week of the campaign. Which was 5 weeks sooner than expected. Thanks to that McDonald's was able to boost sales with upcoming specials by hundreds of percent.
Throughout 2016-2018 I had been able to establish McDonald's and McCafé as a top of mind place to get sweets among people in the Czech Republic and Slovakia, which was a huge success not only among the EMEA region, but also globally.
Agency: DDB Prague | Creative Director: Radouane Hadj Moussa | Head of Art: Jan Tomášek | Art Director: Alena Srostlikova | Copywriter: Nina Urminská | Account Manager: Nikola Bochová | Production: 2PM | Producer: Michaela Welzlová | Photography: Ondřej Košík | Food Styling: Lenka Táchová & Veronika Šlajerová
Before I got in charge of the seasonal dessert campaigns in 2016, the visual style had been following: