Brief: To get people to McDonald's for breakfast and feel the warmth of coffee during winter's freezing mornings.
I was able to create a soft and light key visual thanks to proper location scouting, combination of colours, costumes and casting. For McDonald's in Czech Republic this art direction was something completely new and uplifting. The image created a very welcoming perception and the number of morning visitors rose by almost 300%!
Client: McDonald's | Agency: DDB Prague | Creative Director: Radouane Hadj Moussa | Art Director: Alena Srostlikova | Copywriter: Nina Urminska | Account Manager: Ivana Martinkova | Photography: Hana Knížová